RIVET & SWAY
Prescription Eyeglasses Retailer
* CASE STUDY
Rivet & Sway is an online shopping retailer focused exclusively on women's prescription eyewear. They came to us to help them develop a high-end identity and extend it into all their brand touch points. Drawing from the juxtaposition of their name, we balanced the use of raw, simple design elements like metal, wax string, & craft paper and contrasted it with flowing graphics and calligraphy.