PAYMENT SYSTEMS GROUP
* CASE STUDY
Founded in 2000, Payment Systems Group (PSG) is a technology company that provides e-payment technologies. They came to us needing a redesign of their business cards, but it quickly became clear that a brand refresh was needed. Through our strategy exercises and research, it was found that PSG is considered a mid-sized company in the category (as opposed to the boutique technology company they viewed themselves).
Based on the strategic platform of flexibility and credibility, we translated the expression of the brand into a logo, business papers, marketing collateral and a website. In addition, a custom image library of money origami was commissioned to be used throughout all of PSG's brand touchpoints.