Henry Yiu: Principal/Creative Director. Seeing the aesthetic principles in virtually everything around him, Henry understands the impact of great design on the emotions. Applying strategy, research and creativity to every project, he knows how to think, where to look, and what works for brands. Henry's goal has always been the same: to create designs that cause an immediate and lasting connection.
Before starting YIU Studio, Henry was a principal partner and creative director at urbanINFLUENCE. Prior to that, he worked at the renowned Hornall Anderson Design Works (HADW) for six years, where he learned everything from how to use an X-Acto knife to how to build world-class brands.
Henry's designs have won recognition from a number of associations and publications, including Communication Arts, Print, How, Graphis, Graphic Design USA, the International Mobius Advertising Awards, and the London International Advertising Awards.